Snohomish County Hotel-Motel Small Fund Grant Application

Snohomish County 2027 Hotel-Motel Small Fund Grant Application

Snohomish County
Snohomish County Executive Office
3000 Rockefeller Ave
Everett, WA 98201
(425)471-8738
M E M O R A N D U M

TO: Snohomish County Citizens, Jurisdictions, Agencies and Organizations
FROM: Harry Birak, Economic Development Analyst
DATE: August 3rd, 2026
SUBJECT: Notice of Funding Availability – Please Read This First

This Notice of Funding Availability (NOFA) announces that Snohomish County is accepting applications for the 2027 Hotel-Motel Small Fund Grant from public and non-profit agencies for tourism marketing, promotions, and capital projects. All projects must demonstrate that they attract visitors to Snohomish County. Priority will be given to projects that drive overnight stays to the County and can clearly demonstrate economic impact (i.e. how the project supports local jobs and businesses that are crucial to the tourism economy including but not limited to lodging/meals/tours/gift/souvenirs).

This grant is funded with the County Lodging Taxes imposed on hotel and motel room rentals in Snohomish County. Funding is awarded through a competitive process and provided on a reimbursement-only basis. The application round opens August 3rd and closes on October 30th , 2026 at 11:59 pm. Applicants must demonstrate the ability to complete projects by December 15, 2027. Grant disbursements begin on or about January 15, 2027.

The total amount of the 2027 Grant is projected to be $850,000. Historically, the average project allocation is $10,000 but ranges from $5,000 - $50,000. Details of eligibility and other program requirements are included in the application package. Please be aware, this year we will be using Jotform and not PDFs for the application. Applications can be saved/submitted via this link:
https://snohomishcounty.jotformgov.com/form/hotel-motel-grant

Examples of projects that would be welcome to apply:
- Projects that extend visitor stays and encourage visitors to travel throughout the county through tourism itineraries, cultural programming, or recreation are encouraged.
- Projects that leverage other funding sources and are aligned with the Strategic Tourism Plan are encouraged.
- Events designed to draw national or international visitors to Snohomish County are encouraged.
If you have questions, require additional information, or need technical assistance, please contact Harry Birak at harry.birak@snoco.org.

SUBMISSION INSTRUCTIONS:

Please submit all completed 2027 Hotel-Motel Grant Application along with required attachments by 11:59 p.m. Friday, October 30, 2026.

No hard copy applications will be accepted at this time.
APPLICATION PACKAGE CHECK LIST:
- Fully completed application form
- Minimum of one reference from a hotel, motel, or BnB
- Current W9 Outline of 25% matching project funds
- Completed Cooperative Commitments Form
- Profit and Loss (PnL) Statement
- Marketing Plan
- W9
- Certification of insuranace
NOTE: Public agencies must also provide meeting minutes approving project and authorizing application for funds.

Cities with local Hotel-Motel Funds: Arlington, Bothell, Edmonds, Everett, Lynnwood, Marysville, Monroe, Mountlake Terrace, Mukilteo, or Snohomish

PROJECT SPONSOR INFORMATION
Project Sponsor/Contract Authority:
Project Title
Date Range
Location of Event/Project
Select your council district:
Click here to see the map: https://snohomishcountywa.gov/906/District-Maps
Check all service categories that apply to this application, per RCW 67.28.1816
Project Rank (If sponsor is submitting more than one project):
Address

Street Address

Street Address Line 2

CityState / Province

Postal / Zip Code
Contact Person
Name

First NameLast Name
Phone Number
Please enter a valid phone number.Format: (000) 000-0000.
Email
example@example.com
Sponsor is a:
EIN #
Tax ID #
Has your organization previously received a Lodging Tax Grant from Snohomish County?
What was the Year, Amount and Project Title

2027 Visitor Participation
Estimated overall visitors drawn:
Estimated number of visitors traveling 50+ miles:
Estimated visitors traveling from out-of-state / out-of-country:
Estimated one-day visitors (not paying for overnight lodging):
Estimated number of lodging nights generated by project:
Signature
Typed Name

First NameLast Name
Signed Date

MonthDayYear
Date

1. Project Summary
Please fill out the following bullets listed below and provide a one paragraph summary (maximum 250 words) on the scope of your proposed project.

Please include the following:
- How you plan to use the requested LTAC funds
- The number of over nights you anticipate your project will bring to the county
- How you plan to attract visitors from 50+ miles away
- Any other tourism objectives your project includes.
Applicant Name:
Total Project Budget:
Requested Funding:
Estimated number of lodging nights generated:
County District(s) Impacted:
Summary
Limit your responses to 250 words or less

2. Scope of work

Scope of Work

Rows	Project Timeline/Benchmarks
January
February
March
April
May
June
July
August
September
October
November
December

3. Scope of Work Narrative
Please use the space below to provide any necessary background on elements of your project timeline and scope. In your answer, please include answers to all that apply:
1. Why is this project a good fit for Snohomish County Hotel-Motel grant funding?
2. How will grant funding will amplify your proposed project?
3. How does your project support 2024-2027 Strategic Tourism Plan initiatives?
Work Narrative:

4. Project Budget Detail
Detailed Budget
Budget Narrative

5.PROJECT BUDGET NARRATIVE
In the space below please offer any additional information which you feel may provide useful background on your proposed budget.
- If this is the first or second year applying for funds for this project, please explain how grant funding will help kick-start the project for long-term success and resiliency.
- If you have applied for grant funding for three or more years, please explain how Hotel-Motel funds will be used to adapt or grow your project. Specifically, how will funds be used to increase visitation to Snohomish County?
If applicable, please provide a spreadsheet of project profits & loses to illustrate your answers to the questions above.
Do you need to add attachments?

6.MARKETING PLAN
Please provide a brief overview of your project marketing plan. Include how you plan to use marketing elements to attract visitors from outside Snohomish County, specifically outside of a 50+ mile radius.

If your organization plans to use professional marketing services, please provide a description of those services, and include your proposed marketing plan as an attachment.
Marketing Plan

7.ECONOMIC IMPACT
Quantify the projected overnight stays generated by your project and explain the methodology by which you developed them. If your project does not directly generate quantifiable overnights, explain how the project increases length of stay, and/or supports visitors once in-market. Please include answers to all that apply:
1. What is the estimated economic impact of your proposed project?
2. How and why will your project benefit the community?
Economic Impact

8.MEASURING SUCCESS
Please provide a summary of how you plan to measure success for your project.
1. What are the project objectives?
2. What information will you collect to measure the success of the project?
3. If you did not receive full funding, how would this impact the project?
Measuring Sucess

9.COOPERATIVE COMMITMENTS FORM
Provide details of your efforts to apply for city LTAC funds, in area where your project will be taking place. Please identify any funding partners and collaborators.
PROJECTS WHICH WILL OCCUR IN ARLINGTON, BOTHELL, EDMONDS, EVERETT, LYNNWOOD, MARYSVILLE, MONROE, MOUNTLAKE TERRACE,
MUKILTEO OR SNOHOMISH:

These cities have their own Hotel/Motel funds and do not contribute revenues to the County fund that underwrites this program. On the cooperative commitments form you are expected to outline your efforts to secure funding from your city fund in an amount at least equal to your request for County funds.
City LTAC
Date(s) Applied for Local LTAC
Amount Requested
Status of Application
Contact Person at City
Have you applied for city or county LTAC funds in prior years?
What was the Year, City/County, and Result
Other Funding Partners
List of Cooperative Partners
Amount Contributed (by partners)

Required Documentation
Profit and Loss (PnL) Statement

pdf, doc, docx, xls, xlsx, csv, txt, rtf
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W9

pdf, doc, docx, rtf
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Proof of Insurance

Only Excel, Word, PDF, or Text type are allowed
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Should be Empty:

Snohomish County 2027 Hotel-Motel Small Fund Grant Application

SUBMISSION INSTRUCTIONS:

APPLICATION PACKAGE CHECK LIST:

PROJECT SPONSOR INFORMATION

Contact Person

2027 Visitor Participation

1. Project Summary

2. Scope of work

3. Scope of Work Narrative

4. Project Budget Detail

5.PROJECT BUDGET NARRATIVE

6.MARKETING PLAN

7.ECONOMIC IMPACT

8.MEASURING SUCCESS

9.COOPERATIVE COMMITMENTS FORM

Required Documentation